Inspired by Berlin, we established our European headquarters in this city renowned for its creativity and contrasts, building an international team that blends design culture with outdoor roots to create our smart glasses. Our co‑founders, Gary and Hsiaohua, based in Shenzhen, spent years in mobile tech and imaging (HTC, OnePlus, OPPO), learning how technology shapes everyday life. We saw how travel and connection were often interrupted by screens, and set out with a clear mission: to create smart glasses that feel like true eyewear: natural, wearable, and built for exploration. L’Atitude 52°N is not just a product, but the beginning of our movement to explore freely, live fully, and connect more authentically.