Berlin is more than just a backdrop for our brand; it is our foundation. Rooted in the beating rhythms of the urban world, L'Atitude 52°N was born in Berlin. It is a city defined by freedom, inclusion, and a quiet, effortless confidence, the exact principles that guide our design philosophy. We build intelligent eyewear for the cultural urbanist, prioritizing style-led clarity and removing the unnecessary clutter.

This July, we are bringing our story back to where it all began.

The official eyewear partner of IMPARI

Fashion is a reflection of personal stories and social developments. This season at Berlin Fashion Week, we are incredibly proud to step behind the scenes and onto the runway as the official eyewear partner of IMPARI.

Our collaboration with IMPARI represents a shared vision for the future of design: socially conscious, innovative, and deeply rooted in the creative energy of Berlin. As models walked the runway wearing our frames, the synergy was undeniable. It was a celebration of clean lines, urban textures, and the intelligent craftsmanship that defines both our brands.

Berlin brands, together

L’Atitude 52°N and IMPARI both share a driving motivation to reshape how people think about everyday objects in our lives. Where IMPARI pushes and encourages us to rethink the very materials we use to dress ourselves, L’Atitude 52°N pushes to reimagine how everyday items and technology can be blended together to enhance our day to day without distracting us with that same technology. 

What began as a chance meeting last year between two Berlin brands, became a partnership built on shared beliefs about creativity, innovation, and how fashion and design may shape the future. The result was ANIMA, presented at Berlin Fashion Week, a natural moment to bring those ideas together, where fashion, technology, and a shared creative restlessness all found common ground.