Born in Berlin.
Worn on the runway.
Rooted in the beating rhythms of the urban world, our story originated right here in Berlin. Straight from Berlin Fashion Week, discover the exact frames worn by this season's runway models.
The Berlin edit.
See the city differently. Step behind the scenes and onto the runway with us as the official eyewear partner of IMPARI at Berlin Fashion Week.
Official Eyewear Partner of IMPARI Berlin Fashion Week SS27 – ANIMA
L'Atitude 52°N and IMPARI are connected by the shared belief that the future is not about creating more, but about creating with greater intention. While IMPARI challenges conventional ideas around fashion by giving existing materials a new life, L'Atitude reimagines one of our most familiar objects, eyewear, through thoughtful integration of design and intelligent technology. Both brands believe that innovation begins by looking at the familiar from a different perspective, and challenging what already exists.
What started as a chance encounter at IFA Berlin quickly evolved into a collaboration grounded in curiosity, creativity, and community – values deeply rooted in the city they both call home.
When IMPARI unveiled its ANIMA collection at Berlin Fashion Week, L'Atitude 52°N joined as the official eyewear partner, featuring its Berlin model on selected runway looks. The result was more than a meeting of fashion and technology; it was a reflection of Berlin's creative energy – where innovation feels considered, expressive, and distinctly human.
The real runway is outside.
52.5200 N, 13.4050 E
Berlin, Germany
43.7102 N, 7.2620 E
Nice, France
43.7102 N, 7.2620 E
Nice, France
50.0755 N, 14.4378 E
Prague, Czech Republic
52.5200 N, 13.4050 E
Berlin, Germany
52.5200 N, 13.4050 E
Berlin, Germany
43.7102 N, 7.2620 E
Nice, France
43.7102 N, 7.2620 E
Nice, France
50.0755 N, 14.4378 E
Prague, Czech Republic
52.5200 N, 13.4050 E
Berlin, Germany
Terms & Conditions
Campaign Period: The campaign runs from July 9 to July 22. Qualifying purchases for the cashback must be initiated within this exact timeframe.
$50 Cashback Eligibility:
-Participants must successfully complete a purchase of the BERLIN model between July 9 and July 22.
-Participants must share a photo of themselves wearing the product with tag #latitude52n on Instagram within 20 days of receiving their delivery.
-Action Required: To initiate the refund, participants must contact our customer support team and provide their order details alongside a clear screenshot of their live Instagram post.
-Instagram profiles must be set to public so our team can verify the post.
-Cashback refunds will be issued between July 23 and August 30 to the original order's payment method.
-Canceled or returned orders will automatically forfeit cashback eligibility.
