Born in Berlin.
Worn on the runway.
Rooted in the beating rhythms of the urban world, our story originated right here in Berlin. Straight from Berlin Fashion Week, discover the exact frames worn by this season's runway models.
See the city differently. Step behind the scenes and onto the runway with us as the official eyewear partner of IMPARI at Berlin Fashion Week.
L’Atitude 52°N and IMPARI both share a driving motivation to reshape how people think about everyday objects in our lives. Where IMPARI pushes and encourages us to rethink the very materials we use to dress ourselves, L’Atitude 52°N pushes to reimagine how everyday items and technology can be blended together to enhance our day to day without distracting us with that same technology.
What began as a chance meeting last year between two Berlin brands, became a partnership built on shared beliefs about creativity, innovation, and how fashion and design may shape the future. The result was ANIMA, presented at Berlin Fashion Week, a natural moment to bring those ideas together, where fashion, technology, and a shared creative restlessness all found common ground.
The real runway is outside.
Berlin, Germany

Nice, France
Nice, France

Prague, Czech Republic
Berlin, Germany
Terms & Conditions
Campaign Period: The campaign runs from July 9 to July 22. Qualifying purchases for the cashback must be initiated within this exact timeframe.
$50 Cashback Eligibility:
-Participants must successfully complete a purchase of the BERLIN model between July 9 and July 22.
-Participants must share a photo of themselves wearing the product with tag #latitude52n on Instagram within 20 days of receiving their delivery.
-Action Required: To initiate the refund, participants must contact our customer support team and provide their order details alongside a clear screenshot of their live Instagram post.
-Instagram profiles must be set to public so our team can verify the post.
-Cashback refunds will be issued between July 23 and August 30 to the original order's payment method.
-Canceled or returned orders will automatically forfeit cashback eligibility.