Innovation is inspired by the drive to go further. In an evolving world with new technologies and demands, it’s important to always take the next step to stay ahead. L’Atitude 52°N was built on the premise of matching intelligent eyewear to your dynamic lifestyle. Rather than choosing between smart technology and style or practicality and aesthetic, we’ve combined the two forces to create sleek, advanced, and adaptive eyewear.

With global headquarters in Berlin, L’Atitude 52°N references the city’s latitude, reinforcing a theme of exploration and curiosity that expands throughout our product design. We keep our finger on the pulse of the city, allowing you to experience every moment with clarity, keeping you present in every memory while you capture it for later.

Experience the world, enhanced

Smart glasses have taken off in popularity over the last few decades and seem to only be gaining traction along the way. According to Grand View Research, the global smart glasses market size is projected to reach US$ 14,380.4 million by 2033.

As we shift towards a smarter society, the market can quickly become saturated with the same recycled designs. This is why L’Atitude 52°N pushes the bar further by creating intelligent eyewear that blends style with subtlety. More than anything, we want to amplify the experience, keeping you grounded, comfortable, and flexible while seamlessly redefining the way you engage with the world around you.

With our global debut at IFA 2025 in Berlin, we’ve already disrupted the industry by earning both the IFA NEXT Innovation Award of 2025 and the prestigious Red Dot Design Award. These honors were awarded to our esteemed Departure Collection, comprising two smart eyewear models:

Berlin
Bold navigator frame built for creative expression and street exploration.

Milan
A versatile panto frame blending Italian elegance with everyday practicality.

Ultimately, the collection encompasses everything that L’Atitude 52°N smart glasses hope to represent. For now, we’ll be focusing on the Berlin smart glasses.

Berlin smart glasses

Crafted to match the fast-paced culture and style of the city it’s named after, the Berlin glasses bridge the gap between sophistication and innovation. So, let’s look at the main highlights that the Berlin pair has in store.

Capture your city with clarity

The Berlin smart glasses come fitted with a wide-angle FOV camera that allows you to see more with a 107° Field of View (FOV). This ensures seamless and immersive pictures and videos that take in so much more of your surroundings.

The glasses also allow you to shoot photos and videos in either portrait or landscape mode, giving you more creative freedom. Capture every moment from your perspective with crisp 12MP photos and smooth 1080p video recording with one touch. You can also choose different recording lengths, from a quick 30-second clip up to 3-minute-long videos.

Designed to endure. Built for comfort.

The Swiss EMS TR90 frame uses stainless steel spring hinges and DLC-coated hinge components about three times harder than standard steel surfaces. UV-hardened coatings add daily protection against abrasion, sweat, and aging, helping preserve a clean look over time.

With a flexible frame, the glasses stay balanced while you walk and commute. An IP65 rating also ensures reliable resistance to rain, sweat, and dusty conditions. The frames are also entirely prescription-ready, allowing your local optician to fit custom lenses.

AI-powered imaging

Armed with a dedicated 6nm AI imaging processor, the Berlin glasses effortlessly capture up to 40% more visual data, ensuring richer colors and sharper details. Alongside AI noise reduction and HDR, every shot stays clear and vivid, even in low-light conditions.

Hey Goya

For the Berlin smart glasses, you can count on Goya AI, a voice-activated personal assistant powered by Google Gemini. Goya gives you access to live translations for English, German, Spanish, French, and Italian, with more languages coming soon.

Stay present in every moment

With an open-ear design and intelligent voice processing, the Berlin glasses provide both superior spatial awareness and sound clarity. Dual speakers ensure rich audio for music and calls while allowing you to stay completely aware of your surroundings.

A 200mAh long-lasting battery and intuitive app control keep you going for longer. With fast charging that reaches 70% in just 20 minutes, you’ll always have enough power to stay in the moment.

Navigate boldly with Berlin

The Berlin smart glasses offer a seamless look into life without limits. Start your exploration with the right attitude and rely on L’Atitude 52°N for smart eyewear that adapts to you.

Pre-orders for the Berlin smart glasses open on May 19. To stay updated, subscribe now and receive $100 toward your Berlin frames once pre-orders open!