L'Atitude 52°N and IMPARI are connected by the shared belief that the future is not about creating more, but about creating with greater intention. While IMPARI challenges conventional ideas around fashion by giving existing materials a new life, L'Atitude reimagines one of our most familiar objects, eyewear, through thoughtful integration of design and intelligent technology. Both brands believe that innovation begins by looking at the familiar from a different perspective, and challenging what already exists.

What started as a chance encounter at IFA Berlin quickly evolved into a collaboration grounded in curiosity, creativity, and community – values deeply rooted in the city they both call home.

When IMPARI unveiled its ANIMA collection at Berlin Fashion Week, L'Atitude 52°N joined as the official eyewear partner, featuring its Berlin model on selected runway looks. The result was more than a meeting of fashion and technology; it was a reflection of Berlin's creative energy – where innovation feels considered, expressive, and distinctly human.